Bel Ami, which translates to "beautiful friend" in French, was founded in 2007 by Eric Maree. The brand quickly gained a reputation for its sleek, sophisticated menswear, appealing to discerning gentlemen who value high-quality fabrics, precise tailoring, and attention to detail. With a flagship store in Los Angeles and a strong online presence, Bel Ami has become a go-to destination for stylish men seeking luxury fashion.

Throughout the collection, one can see the influence of Dolph Lambert's style and Roger's photographic aesthetic. The clothing is designed to flatter the male form, with clean lines, classic silhouettes, and a focus on comfort and wearability. The overall effect is a testament to the Lambert brothers' enduring legacy in the world of fashion and photography.

With Roger Lambert at the helm, Bel Ami is poised for a new era of growth and creative expression. As a photographer, Roger brings a unique perspective to the brand, with an eye for detail and a deep understanding of what makes a man look and feel great. His vision for Bel Ami is to create a fashion brand that not only reflects the elegance and sophistication of the Lambert brothers' style but also speaks to the modern man's desire for refined, versatile clothing.

Dolph Lambert, the late brother of Roger Lambert, was a celebrated photographer and fashion icon of the 1960s and 1970s. Known for his androgynous looks and chiseled features, Dolph was a muse for many top designers and photographers of his time. His brother Roger, also a photographer, has carried on the family's creative legacy, capturing the beauty of menswear through his lens.

The fashion world is abuzz with the news of Roger Lambert, a renowned photographer, taking the reins of Bel Ami, a luxury fashion brand known for its high-end menswear. But what's not well-known is the fascinating connection between Roger, his brother Dolph Lambert, and the brand's rich history.

As Bel Ami embarks on this new chapter under Roger Lambert's creative direction, the brand is poised to attract a new generation of stylish men who appreciate luxury fashion and the art of photography. With its commitment to quality, craftsmanship, and attention to detail, Bel Ami is set to remain a major player in the world of high-end menswear.

This feature highlights the Lambert brothers' legacy, the history of Bel Ami, and the brand's new direction under Roger Lambert's creative vision. The article showcases the new collection, featuring stylish, modern menswear pieces that reflect the brand's commitment to luxury fashion and photography.

The new Bel Ami collection, shot by Roger Lambert, features a range of stylish, modern menswear pieces that exude the brand's signature sophistication. From slim-fit suits and sleek dress shirts to luxurious outerwear and accessories, each item is crafted with precision and attention to detail. The collection showcases Roger's photography skills, with images that are both visually stunning and evocative of the Lambert brothers' iconic style.