Rohan had heard of Maxim magazine, the famous men's lifestyle publication that was widely popular in the early 2000s. He had often seen his father flipping through its pages, admiring the models and reading about the latest gadgets and cars.

With the help of his friends, Rohan created a website where he uploaded the Maxim Magazine India PDFs. To his surprise, the site quickly gained popularity, with people from all over the world downloading the issues and sharing them on social media.

One article in particular caught his eye - an interview with Indian cricketer, Yuvraj Singh, from 2007. Rohan was fascinated by Yuvraj's candid conversation about his life, cricket, and philanthropy.